Google Review Request Templates: 25+ Email & SMS Copy

The single biggest reason customers do not leave reviews is that no one asked — or the ask was awkward. A short, friendly, well-timed message removes the friction and dramatically increases how many reviews you collect.

Below are 25+ copy-and-paste templates for email and text, plus versions tailored to specific industries. Every one is written to comply with Google’s review policy, so you grow your reviews without risking your profile. Just swap in the bracketed details and send.

New to collecting reviews? Start with our full guide on how to get more Google reviews, then come back here for the exact wording.

Before You Send: 5 Rules for a Great Review Request

1. Time it right

Send within 24 hours of a positive experience — immediately after checkout for retail, or the day a service is completed. Recency dramatically increases response rates.

2. Keep it short

Especially for SMS, aim for 160 characters or less. A long message gets ignored. One clear ask, one link.

3. Personalize it

Use the customer’s name and reference the specific product or service. Personalized requests feel human and convert far better than generic blasts.

4. Include a direct review link

Always include your one-click Google review link so customers land straight on the review form. Do not make them search for you.

5. Ask for honest feedback — and stay compliant

Ask for an honest review, not a 5-star one. Do not offer incentives, ask only happy customers, pressure customers on-site, or ask them to mention a staff member by name. Keep the ask open and genuine.

Google Review Request Email Templates

Tip: Add your direct review link to the [REVIEW LINK] placeholder and use a clear button or hyperlink.

Template 1 — Simple & friendly

Subject: How did we do, [Name]? Hi [Name], thanks for choosing [Business]. We’d love your honest feedback — it takes about a minute and helps other customers find us. [REVIEW LINK] Thank you! — The [Business] Team

Template 2 — Product purchase

Subject: Thanks for your order, [Name]! Hi [Name], we hope you’re enjoying your [product]. If you have a moment, we’d really appreciate a quick Google review about your experience: [REVIEW LINK] Got questions? Just reply to this email. Thanks again, [Business]

Template 3 — Service completed

Subject: How was your experience with [Business]? Hi [Name], it was a pleasure helping you with [service] this week. Your honest feedback means a lot and helps others find us — would you mind leaving a quick Google review? [REVIEW LINK] Thank you, [Business]

Template 4 — Loyal/repeat customer

Subject: We’d love your feedback, [Name] Hi [Name], you’ve been a valued customer of [Business] for a while now, and we truly appreciate it. If you haven’t yet, we’d be grateful if you’d share your experience in a quick Google review: [REVIEW LINK] Thanks for your continued support, [Business]

Template 5 — Gentle follow-up

Subject: Just a quick reminder, [Name] Hi [Name], we know life gets busy! If you have 30 seconds, a quick Google review about your recent [product/service] would really help our small business: [REVIEW LINK] No worries if not — thanks either way! [Business]

Google Review Request SMS / Text Templates

Keep these short and always include your shortened review link.

Template 6 — Universal short ask

Hi [Name], thanks for choosing [Business]! If you have 30 seconds, a quick Google review really helps us: [LINK]

Template 7 — Service follow-up

Hi [Name], hope everything’s working great after your [service]! Mind sharing your experience? [LINK] Thanks for choosing [Business].

Template 8 — Retail/checkout

Thanks for visiting [Business], [Name]! We’d love your feedback — leave us a quick Google review here: [LINK]

Template 9 — Friendly favor

Hi [Name], would you do us a quick favor? A short Google review helps our small business grow: [LINK] Thank you! — [Business]

Template 10 — Gentle reminder

Hi [Name], just checking in! If you enjoyed your [service], we’d appreciate a quick review: [LINK] Thanks again from all of us at [Business].

Review Request Templates by Industry

Restaurants & food service

Hi [Name], thanks for dining with [Restaurant]! We’d love to hear how it was — leave us a quick Google review: [LINK]

Dental & medical practices

Hi [Name], thank you for visiting [Practice]. We hope your appointment went smoothly. If you have a minute, your feedback helps other patients find great care: [LINK]

Home services

Hi [Name], thanks for trusting [Business] with your [service]. Mind sharing how it went? [LINK] Your review helps us reach more neighbors like you.

Legal & professional services

Hi [Name], thank you for trusting [Firm] with your [matter]. We’d be grateful if you’d share your experience in a quick review: [LINK]

Salons, spas & beauty

Hi [Name], we hope you love your [service]! If you have a moment, we’d appreciate a quick Google review: [LINK] Thanks for visiting [Business]!

Auto services

Hi [Name], thanks for choosing [Business] for your [vehicle service]. How did we do? A quick review helps us a lot: [LINK]

Real estate

Hi [Name], it was a pleasure helping you with your [buying/selling] journey! If you’d share your experience, it would mean the world: [LINK] — [Agent/Business]

In-Person & QR Code Review Request Scripts

For face-to-face asks paired with a QR code or card, keep it natural.

In-person verbal script

“We’re a small business and reviews really help us. If you had a good experience, would you mind leaving us a quick Google review? I can text or email you the link right now.”

QR code / signage copy

“Happy with our service? Scan to leave a Google review — it takes 30 seconds and helps us a lot. Thank you!”

Compliance note: Do not pressure customers to review while they are still on your premises, and do not use a shared in-store device or kiosk. Send the link to their own phone instead.

How to Get Your Google Review Link

Every template above needs your direct review link. To create it, open your Google Business Profile, select Read Reviews, choose Get more reviews, and copy the share link. Shorten it with a tool like Bitly so it fits in texts. You can generate a QR code from the same screen on a desktop browser.

For the full walkthrough, see how to get more Google reviews.

Automate It: Stop Sending Requests by Hand

Copy-paste templates work, but sending them manually after every sale does not scale — and that is where most businesses lose reviews. Reputation software sends the right template automatically by text or email after each transaction, follows up if the customer does not respond, and keeps everything compliant.

Put your Google review requests on autopilot

SmallBiz.Reviews automatically sends review request templates by email and SMS so you can collect more reviews without chasing customers manually.

See Review Automation

Frequently Asked Questions

What should a Google review request say?

Keep it short, personal, and friendly. Greet the customer by name, reference what they bought or the service completed, ask for honest feedback, and include a direct review link. Avoid asking specifically for 5 stars.

Is it better to ask for reviews by email or text?

Text messages work best for quick asks, while email is better for richer follow-ups and past-customer campaigns. Using both across multiple touchpoints usually gets the best results.

When is the best time to ask for a review?

Within 24 hours of a positive experience — immediately after checkout for retail, or the day a service is completed. Recency strongly increases response rates.

Can I offer a discount for leaving a review?

No. Offering any incentive — discounts, gift cards, free products, or loyalty points — in exchange for a review violates Google’s policy and can get your reviews removed. Ask for honest feedback only.

How many times can I follow up?

One or two gentle reminders spaced a few days apart is fine. Do not pressure or repeatedly message customers.

Ready to Get More Google Reviews?

Automate review requests, follow-ups, and customer feedback collection with SmallBiz.Reviews.

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